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TV collaboration is a first for brand.
February 11, 2016
By: Christine Esposito
Editor-in-Chief
Henkel’s hair care brand Schwarzkopf is embarking on its first TV network collaboration with Lifetime's Project Runway All Stars. Schwarzkopf has been named the official hair care sponsor of season five, which premiers tonight. This season, Project Runway All Stars welcomes returning host, Alyssa Milano, alongside judges Isaac Mizrahi and Georgina Chapman. Linh Nyung will also join the team as lead hairstylist to transform the model's runway looks in the official Schwarzkopf Hai...
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